top of page
Rachel%20Logo_edited.png
PROJECTS
RESUMÉ
ABOUT ME
The%20Cut%20Logo_edited.png

Charcuterie isn’t just for fancy dinners anymore. The Cut provides a unique sampling of meats and cheeses from around the world. An elegant snack for any location.

+ logo

+ packaging

+ advertising

+ illustration

Cut 2 FINAL EDITED.jpg
wine menus FINAL EDITED.jpg

ADVERTISING

AD STRATEGY

Using shock as a strategy - charcuterie was placed in unusual scenarios to show consumers that The Cut is truly for "Anytime, Anyplace".

The Cut Ad 1.jpg
The%20Cut%20Element%203_edited.png
The Cut Element 2.jpg
The Cut Ad 2.jpg
The Cut AD 1 Mockup.jpg

"Charcuterie isn't just for extravagant dinners anymore. The Cut provides a unique sampling of meats and cheeses from around the world. Curated with you in mind. The Cut is a perfect snack for any location. Meat and cheese lovers unite."

 

"Charcuterie, reimagined."

The Cut Element 1.jpg
bottom of page